Good Marketing, Good Business

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?


That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. 


Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.


The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

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Recent Episodes
  • 083: Established Businesses, These Strategies Are For You
    Apr 14, 2025 – 21:25
  • 082: Competitors, What Competitors?
    Feb 24, 2025 – 18:12
  • 081: Grow Your Business From The Inside Out
    Feb 10, 2025 – 21:41
  • 080: How To Book More Discovery Calls
    Dec 23, 2024 – 16:05
  • 079: 3 Winning Messages Winners Share On Discovery Calls
    Dec 16, 2024 – 22:19
  • 078: Turning Your Discovery Calls Into Sales
    Dec 9, 2024 – 26:39
  • 077: What Really Is A Discovery Call?
    Dec 2, 2024 – 24:57
  • 076: Five Ways Being Sharper In Business Will Help You To Grow
    Nov 25, 2024 – 15:18
  • 075: Cash Flow At Christmas For Service Businesses
    Nov 18, 2024 – 19:16
  • 074: When Times Are Tougher In Business
    Nov 11, 2024 – 14:46
  • 073: Are You Lacking Knowledge or Execution?
    Nov 4, 2024 – 17:16
  • 072: 9 Lessons From 9 Years In Business
    Oct 22, 2024 – 22:32
  • 071: Strategy vs. Tactics
    Oct 14, 2024 – 18:00
  • 070: The Magic In Taking Action
    Sep 24, 2024 – 14:16
  • 069: If Clients Aren't Coming To You, Do This
    Sep 16, 2024 – 15:34
  • 068: Why Established Businesses Find It Hard To Generate Clients
    Sep 9, 2024 – 12:13
  • 067: Over-Servicing Clients In The Way Of Your Business Growth?
    Sep 2, 2024 – 21:00
  • 066: Why Your Business Doesn’t Stay Busy
    Aug 26, 2024 – 14:10
  • 065: Getting The Same Clients To Buy From You Again, And Again
    Aug 19, 2024 – 21:07
  • 064: Improve Your Offer, Improve Your Business
    Aug 12, 2024 – 26:45
  • 063: Sustainable Success vs. Results Yesterday
    Aug 5, 2024 – 16:12
  • 062: 3 Ways Businesses Get Stuck With Getting More Clients
    Jul 29, 2024 – 14:51
  • 061: Proactively Going After The Clients You Want
    Jul 22, 2024 – 18:25
  • 060: Having A Team That Actually Grows Your Business
    Jul 15, 2024 – 15:08
  • 059: Common Sales Call Mistakes
    Jul 8, 2024 – 24:57
  • 058: Why I Assess Businesses Before Giving Advice
    Jul 1, 2024 – 16:35
  • 057: Your Vision Will Create Motivation & Profit
    Jun 24, 2024 – 21:38
  • 056: Don’t Forget The Groundwork
    Jun 17, 2024 – 16:00
  • 055: Five Q’s If You Want A Small Number of Quality Clients
    Jun 10, 2024 – 16:09
  • 054: Make More Sales By Increasing Your Prices
    Jun 3, 2024 – 13:26
  • 053: You Are Not Your Client
    May 27, 2024 – 14:05
  • 052: Why You Should Finesse Over Your Copy
    May 20, 2024 – 16:27
  • 051: Five Misconceptions Around Hiring A Virtual Assistant
    May 13, 2024 – 21:04
  • 050: How I Perfected A Client Generating Strategy
    May 6, 2024 – 22:54
  • 049: How Action Creates Answers
    Apr 29, 2024 – 12:00
  • 048: Great Clients Get Great Results, Here’s How
    Apr 22, 2024 – 20:26
  • 047: Improve Your Client Retention
    Apr 15, 2024 – 20:04
  • 046: Starting A Business Doesn’t Mean Starting At The Bottom
    Apr 8, 2024 – 13:28
  • 045: One Question, Big Results
    Mar 25, 2024 – 15:12
  • 044: If People Don’t Understand What You Do
    Mar 18, 2024 – 14:09
  • 043: Four Steps To Getting Reviews From Clients
    Mar 11, 2024 – 21:42
  • 042: Overcoming The Marketing Challenges Of Your Industry
    Mar 4, 2024 – 17:35
  • 041: Why Good Work Is Not Good Enough
    Feb 26, 2024 – 17:38
  • 040: Back-End Niche Strategy
    Feb 19, 2024 – 15:01
  • 039: How To Take Action!
    Feb 12, 2024 – 22:05
  • 038: Should You Work Off Someone's Budget?
    Feb 5, 2024 – 12:33
  • 037: Always Busy But Still Want More Clients?
    Dec 21, 2023 – 26:30
  • 036: Choosing a Strategy That Sticks
    Dec 18, 2023 – 23:07
  • 035: When Your Team Doesn’t Produce How You’d Like
    Dec 14, 2023 – 16:06
  • 034: Solutions to Feast and Famine in Business
    Dec 11, 2023 – 22:39
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